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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

January 26, 2011 by  
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Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies. In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what… More >>


The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right


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Blogging for Business: Everything You Need to Know and Why You Should Care

January 26, 2011 by  
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Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide?  And why do these numbers continue to skyrocket? In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies.  This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater … More >>


Blogging for Business: Everything You Need to Know and Why You Should Care

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