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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

January 26, 2011 by  
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Product Description
Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies. In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what… More >>


The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right


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The Corporate Blogging Book

January 26, 2011 by  
Filed under Products

Product Description
A refreshed and updated edition of the original and definitive book about corporate blogging.

This is the how-to bible on corporate blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR, 2nd edition). Writing in a style that Kirkus Reports called “smart, witty and accessible,” Debbie Weil deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog tha… More >>


The Corporate Blogging Book

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The Everything Blogging Book: Publish Your Ideas, Get Feedback, And Create Your Own Worldwide Network

January 26, 2011 by  
Filed under Products

Product Description
Blogging appeals to every demographic that has access to a computer-if you know how to do it right. This one-stop resource shows readers how to publish their ideas, get feedback, and create their own worldwide networks!
With this book readers will: Create buzz marketing for their business Get amateur poetry, short stories, and prose published Create a worldwide network of people Share unique hobby ideas with thousands of other hobbyists
With The… More >>


The Everything Blogging Book: Publish Your Ideas, Get Feedback, And Create Your Own Worldwide Network

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